Q2 2024 iOS Beauty Retail App Performance in the US: A Sensor Tower Report

Despite a dynamic and competitive marketplace, the Top 5 Beauty Retail applications on the iOS platform have shown varying degrees of engagement and traction in the second quarter of 2024. Data provided by Sensor Tower offers a snapshot of the performance trends for these applications.

AIBY's OnSkin - AI Product Scanner experienced fluctuating revenue, peaking at around $320K in early April before settling to approximately $242K by late June. Downloads for the app saw a sharp decline from 1.6M in early April to 316K by the end of June, while weekly active users also decreased from 3.1M to 2.3M over the same period.

Perfumerías DRUNI, while not generating revenue, had a modest download count, starting at 80K in early April and ending at 54K in late June. Weekly active users showed a slight upward trend from 174K to 272K, indicating a growing user base despite the lack of revenue.

IPSY: Personalized Beauty saw minimal download activity, with numbers ranging from 18K at the start of April to a mere 7K by the end of June. Active users varied, with a notable absence of any activity mid-April, but rose to 43K by the end of the quarter.

The Nykaa Fashion - Shopping App experienced very low download numbers, with only single-digit thousands throughout the quarter and no recorded weekly active users for most of the period.

Lastly, the Nykaa – Makeup/Beauty Shopping app had no downloads for the majority of the quarter, with a slight increase to 18K in mid-May. Weekly active users were reported at 10K during the same period.

For more detailed insights and data, Sensor Tower provides in-depth analysis and reports on app performance trends. This quarter's data reflects the ever-changing dynamics of the beauty retail application market on the iOS platform.